Mr. St.John can draw upon his considerable skills in product marketing
management, marketing, and business development. He is recognized in the complex
world of PC computer software as someone who "can put it all together";
recognize the value of products and technologies, marry these solutions to real
world business problems, and engage marketing channels and business partners to
deliver revenue. Mr. St.John has extensive knowledge and experience in the PC/LAN,
Internet, intranet, and emerging "business"; segments of the computing
environment, and the evolving computer models, including the impact of Java and
Network Computing software and hardware.
His experience in this industry is extensive
and varied, from field sales assignments early in his career, to refining product
and marketing strategies in positions of world wide product marketing management.
During his IBM career, Mr. St.John has participated in dramatic business model changes
as IBM re-engineered itself to be responsive to the rapid and significant changes
taking place in the computing environment; from developing a field network of marketing
and education centers, to creating new information channels to deliver product and
support information to the emerging users of new products and technologies.
These activities included coordinating national conferences,
producing over 150 live satellite television broadcasts to customer
audiences, producing and editing a series of video tapes and
multi-media CD ROMs; conducting training and education for customers,
marketing and sales personnel, instructing technical support personnel,
even constructing, editing and publishing a special edition of a major
trade magazine to support an IBM product launch.
More recently, Mr. St.John has directed marketing campaigns and promotions for IBM's Intel based
client and server software, coordinated national business programs and "road-shows"
focused on extending IBM brand recognition outside IBM's traditional customer set,
and delivered product marketing to IBM's channel and business partners by creating
a series of Internet web pages specifically designed for the needs of these resellers.
In
1998, Mr. St.John determined the time was appropriate to launch a new
company designed to simplify business computing tools for business.
Recognizing the unnecessary complexity which has emerged and become
characteristic of the business computing environment, Mr. St.John
developed a business model based on "user needs assessment". Starting
with the job that needs to be done and working backwards to design a
technically elegant solution. Technical elegance is, conversely,
characterized by simplicity. And simplicity, in this case, can
translate to reasonable business expenses and cost control.
Serenity Systems International is, therefore, dedicated to
delivering complete solutions which support an organization's business
objectives. Mr. St.John possesses good organizational skills and the
ability to simultaneously manage multiple projects of varying degrees
of difficulty and complexity, to successful conclusions.
Characteristics include a quick, intuitive ability to learn and
analyze, to synthesize complex business issues and dynamics into simply
understood terms with an accompanying range of solutions. A man who can
deal with a fluid work environment
and organizational structure, able to adapt to new situations, and
remains open
and responsive to new ideas.
Things which Mr. St.John brings to Serenity Systems
International include a commanding sense of business ethics and
integrity, a commitment to the success of users, customers, and
business partners, and a sense of humor, which helps balance a
demanding work schedule with a high degree of enjoyment for the
job ahead.
